Madame Tussauds Bangkok

" Revises pricing strategy to penetrate the domestic market "

February 03:
Madame Tussauds Bangkok introduces the 350 Baht ticket for Thai visitors and expatriates as a revised pricing strategy to penetrate the domestic market. More promotional campaigns are in the works with business partners.

In operation since December 4th, 2010, Madame Tussauds Bangkok by the Merlin Entertainments Group has now announced the new ticket prices as 350 Baht for adults and 250 Baht for children aged below twelve. This new pricing strategy corresponds with the findings of a research conducted by the company, promotes interest in the domestic market and makes the Madame Tussauds experience more affordable to Thais. Foreign tourists can also enjoy a specially priced package of 800 Baht for adults and 600 Baht for children aged below twelve. A guidebook and a photography service are inclusive.
Paul Williams, General Manager, Madame Tussauds Bangkok, says, “We have been in the business for over one month already. With the data we have obtained from our consumer behavior research, we are certain that the new prices will satisfy all of our target groups and make this world-class experience even more accessible to them.”

The world’s best loved wax museum is also launching promotional campaigns with business partners. Visitors will be able to enjoy both Madame Tussauds Bangkok and Siam Ocean World for a single price of 600 Baht for adults and 400 Baht for children aged below twelve.

Promotional tickets are available at both locations from now until February 28th, 2011.
They are valid until March 31st, 2011.
For campaigns with other partners, visitors are advised to inquire with the ticket office.
Madame Tussauds Bangkok is located on the 6th Floor of Siam Discovery.
Opening hours are from 10:00 A.M. to 09:00 P.M.

For more information, please call 0-2658-0060
or visit www.madametussauds.com/bangkok